Why American cord-cutting stalled, and where internet television fits now
Cord-cutting in the United States was supposed to be simple: cancel the cable contract, subscribe to two or three streaming apps, save money. For a few years it worked. Then the streaming services raised prices, split their catalogues, introduced advertising tiers, and started buying live sports rights individually. By 2026 the average American household that wanted the same programming cable used to deliver was paying for a live TV bundle, two or three on-demand services and at least one league-specific sports package — often more than the cable bill it replaced, with the added friction of finding which app has which game.
That is the gap internet television fills. A single IPTV subscription delivers the live linear channels — local affiliates, national networks, the cable entertainment tier, every regional sports network — alongside an on-demand library, through one interface with one electronic programme guide. The technical shift that made this practical is unremarkable: American residential broadband now averages well above the 25 Mbps a 4K stream needs, and adaptive bitrate streaming handles the variability of the rest.
